22 immutable laws of marketing audiobook download

22 immutable laws of marketing audiobook download tv#

There are usually 7 positions in a personвЂ™s mind for a category.

The mind is selective, it will decide which information to accept and which information to reject.

If you are not the leader, donвЂ™t mention youвЂ™re the leader. Use the proper marketing strategy based on the position of your company along with your competitors. When a competitors owns a word or position in the prospectвЂ™s mind, it is futile to attempt to own the same word. There is no one word driven into the minds of drug users that could begin to unsell the drug concept.

22 immutable laws of marketing audiobook download tv#

The antidrug crusafe on tv and magazines suffer from a lack of focus. To focus your product and service, you need to own a word in the peopleвЂ™s mind about your product. In Japan, people view Honda as a motorcycle manufacturer more so than a car manufacturer. Toyota sells more than 4 times as many cars in Japan as Honda does. Honda is in third place behind Toyota and Nissan. However, in Japan, Honda is not the leader. The same quality, styling, horsepower and roughly the same prices should hold true for Japan and US. If marketing were a battle of products, you would think the same sales order would hold true for both countries. Japanese car manufacturers (Honda, Toyota and Nissan) sell the same cars in US as they do in Japan. In other words, truth is nothing more than an expertвЂ™s perception. How a person perceives your product and service will ultimately be the truth in their mind. Getting into the peopleвЂ™s mind with a loud bang is important for them to remember your product. People usually donвЂ™t change their mind once they see your product in one way. You have to get into the peopleвЂ™s mind that your product is the first in the category. It is more important to be first in the peopleвЂ™s mind than first in the marketplace. LearвЂ™s is the first magazine for mature woman. When you are first in a new category, you have no competition.Дell is the first to sell computers by phone. Being first in a niche market is considered being a leader in a category. #2: Law of CategoryД«e first in a new category created by your product or service. WhatвЂ™s the leading college in America today? Most people would say Harvard, which is also the first college in America. Let say you didnвЂ™t know the name of the first college founded in America. You can always find out who the leading company of a market is by substituting leading for first. Even when you are second with a better product, you will not be better in the peopleвЂ™s mind. It is better to be first than to have a better product or service. This is my summary of the 22 immutable laws of Marketing: #1: Law of Leadership I decided to grab it used off for $5 and have a go at it. Tim Ferriss recommended a great marketing book on his video blog this month called 22 Immutable Laws of Marketing by Jack Trout and Al Ries.